LUMA

Beauty Brand / Packaging Design / Brand Experience · 2026

LUMA is a conceptual beauty brand exploring the relationship between visual identity, product design and contemporary beauty culture.

The project focuses on developing a cohesive brand experience through a refined visual language, thoughtful packaging design and a consistent aesthetic across physical and digital touchpoints.

Combining minimalist design principles with a strong emphasis on materiality, form and visual storytelling, LUMA approaches packaging as an extension of the brand's identity rather than simply a functional container.

The concept explores how design can transform everyday beauty products into distinctive objects, creating a recognisable brand universe that connects product, presentation and experience.

Year

2026

Client

BUERO

Role

Designer

Scope

Brand concept, packaging design, brand experience

Brand concept, packaging design, brand experience: BUERO. Brand concept, design study.