Hiking Club

Brand Experience / Visual Identity / Event Concept · 2026

HIKING CLUB is a three-day outdoor community experience bringing together nature, movement, food and culture.

The concept combines guided hikes, shared dining experiences and curated brand collaborations to create meaningful connections beyond traditional outdoor events.

From the visual identity and logo design to creative direction, event branding and communication guidelines, the project establishes a cohesive visual language across physical and digital touchpoints.

Year
2026
Client
—
Role
Creative Director
Scope
Creative direction, brand identity, logo design, brand guidelines, event concept, brand experience

Creative direction, brand identity, logo design, brand guidelines, event concept: BUERO.

HIKING CLUB: red stamp logo over two hikers with trekking poles in the mountains
HIKING CLUB: hiker in a beanie and green sunglasses in front of snow-covered peaks
HIKING CLUB: shared lunch at a long table outside a stone mountain hut
HIKING CLUB: camp with a red tarp and a mobile coffee station above the clouds
HIKING CLUB: panorama of a tent and a hiker at sunset in an alpine valley
HIKING CLUB: view out of a tent opening onto a glowing mountain peak at sunrise
HIKING CLUB logo: red stamp with mountains, rising sun and flower

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