CUVE

Wine Branding / Visual Identity / Label Design · 2026

A visual identity and packaging design project developed for Clara Cuvée, translating the character of a white wine into a distinctive contemporary brand expression.

The design explores the relationship between typography, composition and product identity, creating a visual language that balances individuality with a refined aesthetic.

With a focus on label design and the physical presentation of the bottle, the project approaches wine packaging as an essential part of the overall brand experience.

The result is a recognisable visual identity that connects the product's character with a contemporary design sensibility.

The logotype was drawn before anything else and everything else was built to carry it. Product photography follows the bottle rather than the brief, which is why the wine is handled badly on purpose: poured out, laid down, boxed.

Year

2026

Client

Clara Cuvée

Role

Creative Director

Scope

Wine branding, visual identity, label design

Wine branding, visual identity, label design: BUERO for Clara Cuvée.