BOCHAN

Luxury Fragrance / Model Scouting / Visual Casting · 2025

BOCHAN is a contemporary fragrance brand exploring the intersection of identity, cultural heritage and modern luxury.

Developed in New York City, the campaign draws on Harlem and the influence of Black culture on contemporary fashion, music and visual expression.

Bringing together perspectives from art, fashion and entertainment, the project involved cultural figures including A$AP Ferg, Lil Yachty and bloodydior.

BUERO contributed to the campaign through model scouting and visual casting, identifying distinctive faces and personalities that aligned with the brand's creative vision and helped shape the visual character of the campaign.

Year: 2025
Client: BOCHAN
Role: Model Scouting & Visual Casting
Scope: Model scouting, visual casting, New York City

Model scouting & visual casting: BUERO. With A$AP Ferg, Lil Yachty, bloodydior. New York City.

BOCHAN fragrance campaign New York: model on an orange velvet sofa with the bottle

BOCHAN Aima extrait de parfum: bottle in front of a red velvet curtain

BOCHAN campaign: couple on a New York rooftop at night

BOCHAN campaign: model on a mirrored bench in a red room

BOCHAN campaign: model on a Harlem brownstone stoop

BOCHAN campaign: couple in front of a New York building entrance

BOCHAN Aima: bottle in front of the New York skyline at night

BOCHAN campaign: model leaning on stone columns

BOCHAN campaign: model seated on stone stairs