Atelier Schmidt

Art Direction / Fashion · 2025

An art direction shoot for the Atelier Schmidt shirt, limited to 25 pieces.

The shirt is cut oversized and worn open or as a dress, its white collar and deep turned-back cuffs carrying the Atelier Schmidt mark where a laundry tag would sit. Underneath, plain cotton: the underwear is not hidden but treated as the outer layer it has already become.

Shot at home in daylight against a bare wall, with nothing styled beyond the clothes themselves.

Branding is placed where care labels live, on the cuff, so the mark reads as a maker's stamp rather than a logo. The set is photographed the way the shirt is actually worn: half-dressed, at home, in the light that happens to be there.

Year
2025
Client
—
Role
Creative Director
Scope
Design, styling, art direction

Art direction, styling, shirt design: BUERO for Atelier Schmidt. Shirt limited to 25 pieces.

Atelier Schmidt shirt lying flat: blue striped oversized shirt with white collar and cuffs
Atelier Schmidt shirt worn by a seated model on an orange office chair, black trousers and boots
Atelier Schmidt shirt, limited to 25: oversized white shirt worn open
Atelier Schmidt shirt: folded cuff with the Atelier Schmidt mark
Atelier Schmidt shirt worn as a dress
Atelier Schmidt shirt: white collar, daylight against an empty wall

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